Category Archives: Uncategorized

Big Brands, Now even BIGGER!

3 Comments

Posted by on 24 Jan 13 in Brand, Creative, Design, FMCG, Packaging

Big Brands, Now even BIGGER!

 

Designer Ewan Yap, from Kuala Lumpur, Malaysia explore the principle of “BIG BRAND THEORY”; cropping out each brand’s identity as much as possible while maintaining its integrity.

 

 

The Sound of Silence

No Comments

Posted by on 24 Jan 13

The Sound of Silence

Read more

Light fantastic

No Comments

Posted by on 22 Jan 13

Light fantastic

I love seeing the world’s most photographed cities in a different light – and that’s certainly the case here. A timed exposure technique has been used to capture the lights of Shanghai’s buildings as the camera moves, and the result is quite stunning. Read more

SunBites/PepsiCo national sampling campaign and meal deal

No Comments

Posted by on 17 Jan 13 in Advertising, Competition, Creative, Design, FMCG

SunBites/PepsiCo national sampling campaign and meal deal

We gave away free SunBites in busy work places / universities. Consumers were invited to take part in the ‘Lunch Crunch’ (A prize for the most stomach crunches in 30 seconds). Coupled with this our advertising campaign promoted a free bag of SunBites with every sandwich. Get in touch if you want to know more danscothorne@linney.com

Life imitating art

3 Comments

Posted by on 17 Jan 13

Life imitating art

I came across the photographic work and art direction of Peter Kemp… He has created a series of images which are inspired by the Dutch master Jan Vermeer. Vermeer was famed for his use of natural sunlight in his works, often seating his subjects next to a window which filled the room and his muse with light. Peter Kemp’s photographic compositions emulate Vermeer’s unmistakable visual style only this time with real people and often with a contemporary twist creating very interesting results.

 

The Garage January 2013

2 Comments

Posted by on 9 Jan 13 in Creative, Ideas

The Garage January 2013

Yesterdays Garage meeting focused mainly on film, with an in depth look at our slow motion tests. Below are the links to what we discussed…

Read more

The rise of game consoles as browsing devices

No Comments

Posted by on 8 Jan 13 in Digital, Mobile, Web

The rise of game consoles as browsing devices

The Wii U has been out a little while now and it’s an interesting blend of game console and touch device.

Nintendo has very deliberately set out to create a device that works well as a browser, stating “Let’s make a browser that users can use on a daily basis, something that can really handle everything we’ve come to expect from a browser and do it more naturally.”

Ofcom figures show that of people aged between sixteen to twenty-four, 20 percent visit websites on their consoles. Children aged five to fifteen are more likely access the internet with a console than with a mobile phone or tablet.

There’s a very dangerous thought when designing for mobile that “the user will never want to do that on a mobile”, and it’s worse on games consoles, but just consider that in 2011, twenty people tried to join a New Zealand bank from their Playstation 3.

So we’ve moved from sites responding to mouse clicks, through finger swipes and now to game controller d-pads.

Where next?

Time for a beer?

No Comments

Posted by on 4 Jan 13

Time for a beer?

Now that’s an incentive! From JWT Brazil.

http://www.predatorythinking.com/if-you-do-your-timesheet-we-will-give-you-free-beer/

The Truth About Santa… Or How People Really Shop for Christmas

No Comments

Posted by on 21 Dec 12 in Brand, Christmas, FMCG, Ideas, Mobile, People, Technology, User experience, Web

The Truth About Santa… Or How People Really Shop for Christmas

In this Overview special, we’ve used real life families to show us how they have prepared for the festive season, from shopping for the turkey to kitting out the kids with the latest toys, games and gadgets.

Read more

It’s good to teamtalk

No Comments

Posted by on 17 Dec 12

It’s good to teamtalk

Time with your team can be scarce these days. So we were delighted to help the Post Office develop a new tool recently that lets teams right across their business make the most of those precious moments together.

Read more