Bupa has launched their greatest walking challenge ever... they are encouraging people globally to walk 5 million miles collectively. Supported by their latest step tracking App 'Ground Miles' Bupa and their partners aim to start a global movement for movement.
Once the 5 million mile mark has reached, Bupa will celebrate the achievement by investing in programmes to tackle rheumatic heart disease, the most common form of heart disease in young people in Africa and South East Asia.
As part of our ongoing relationship with Bupa, Linney Design helped strategically plan, launch and provide multi-channel communications for the Ground Miles Challenge campaign, communicating its benefits with an internal audience of 62,000 colleagues across the world. In addition we created external communications to help Bupa promote the campaign within other businesses.
You can take part in the challenge too, download the app… http://groundmiles.bupa.com