Our Work

A movement for walking


Bupa has launched their greatest walking challenge ever... they are encouraging people globally to walk 5 million miles collectively. Supported by their latest step tracking App 'Ground Miles' Bupa and their partners aim to start a global movement for movement.

Once the 5 million mile mark has reached, Bupa will celebrate the achievement by investing in programmes to tackle rheumatic heart disease, the most common form of heart disease in young people in Africa and South East Asia.

As part of our ongoing relationship with Bupa, Linney Design helped strategically plan, launch and provide multi-channel communications for the Ground Miles Challenge campaign, communicating its benefits with an internal audience of 62,000 colleagues across the world. In addition we created external communications to help Bupa promote the campaign within other businesses.

You can take part in the challenge too, download the app… http://groundmiles.bupa.com

Yamaha Europe

Yamaha Europe


Linney have recently been instrumental in a number of Yamaha’s European motorcycle product launches. These have involved photo and video shoots in both the USA and Japan as well as original illustrations created here in the Studio.

As part of the launch for a range of motorcycles categorised under the name ‘Heritage Sports’ Linney proposed a radical departure from the usual highly retouched image and put together a number of very stylised illustrations. These unique illustrations were composed and created here within the design studio and are now part of Yamaha’s European website and press pack.

Yamaha’s VMAX and new XV950 were photographed in the industrial areas of Tokyo, Japan. Both static and action shots were taken by our own studio photographer. The photo and video shoot of both models was completed in just two days.
Click here to view the VMAX footage on the Yamaha YouTube channel
Click here to view the XV950 footage on the Yamaha YouTube channel

Across the other side of the world we joined Yamaha USA on their shoot of the Off Road Competition models YZ250F and YZ450F. Again the photo and video shoot were completed in very short time, just one and a half days. In this short period of time three photographers and videographer shot five different motorcycles in a number of action scenarios. Working from a storyboard, the video shoot required a number of different technologies to achieve the final piece. A small team specialising in GoPro set about mounting cameras on key areas of the bike and even included a ‘whirlycam’ mounted to the riders helmet. In addition to this RED cameras were used to achieve the high defection slow motion footage for track side action.
Click here to see the YZ250F footage on The Yamaha YouTube channel