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More on the More4 Rebrand
1 Comment | Posted by Andy Columbine in Advertising, Animation, Brand, Design, Motion Graphics, TV
I have to admit, when I first saw the More4 rebrand visuals a few weeks ago I wasn’t overly excited – a nice enough visual mark with some obvious potential for TV and animation.
But having seen the rebrand fully developed to TV graphics and idents I’ve changed my mind. I expected to see clunky old train station style flip animation, but the final execution is beautifully fluid, and much more flexible. The programme info pages are clean and functional, but the identity really comes alive when the hand-built ‘flippers’ inhabit real-world scenarios, such as this lovely abandoned fishing boat.
See more visuals and idents on IdentityDesigned.com
1 Comment for More on the More4 Rebrand
Shaz - February 1, 2012 at 4:59 pm
Simply gorgeous! I absolutely love the way the new identity has a subtle yet powerful nod to the colours of the original “4″ when Channel 4 first launched. A great progression and grown up brand.