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As a big comics fan – I found it interesting to see that Landor have recently rebranded DC Comics as part of their current shake up to attract new readers. My first thoughts are that it’s nice to see some good design in a field that is usually filled with some terrible graphic design (with noteable exceptions), surrounding often stunning artwork. Although I am getting bored by identity systems that are so flexible that the logo can be ‘anything you want it to be’ (Aol comes to mind recently), seeing this in the context of a company that is no longer just about comics but is a huge entertainment industry makes sense to me.
Here’s some more examples of it in action – I think the page turn device for the ‘D’ in ingenious, and reflects the history of the company in relation to what’s beyond it – now a much more interactive and multimedia space… I’d be interested to see how other, non-comic readers view it…
1 Comment for The page turns for DC
Luke Tonge - January 25, 2012 at 11:13 am
Mixed feelings. Initial horror. I think its such a well trodden path of a reveal that I overlooked the beauty of its simplicity and relevance to the brand… its almost perfect. The multi-execution aspect of it makes sense too, but I imagine will be a headache to control and execute consistently. Open to much design-abuse too. All in all I think it makes sense, and fits the current direction of the brand…and I probably couldn’t do any better