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5 Comments for There and back again….
Vikki Frost - January 15, 2012 at 7:27 pm
JK - January 16, 2012 at 9:39 am
You can’t use apostrophes in URLs though…
Damon - January 16, 2012 at 10:27 am
I’m a possessive obsessive but JK makes a valid comment.
I think the whole re-launch was a bit of a PR gaffe, though. The business’ boss referred to the change reflecting the collective contribution of thousands of booksellers – rather than an individual. But if he’d focused on the pragmatic elements around URLs, there may have been less of a furore.
Then again, any publicity is good publicity and it’s certainly kept Waterstones in the news.
Andy Columbine - January 20, 2012 at 10:21 am
Two rebranding exercises in as many years smacks of panic or indecision, and for me that’s a bigger talking point. This all seems a bit of a moot point to me and is purely PR led. The URL argument is weak too – Sainsbury’s and McDonald’s managed to embrace the digital world with no apostrophe catastrophe. There can’t be many people who’d try using an apostrophe in a URL these days. The web is such a central part of our lives now that our understanding of its use has become second nature.
On the rebrand (or DEbrand!), though, the solution seemed straightforward to me – drop the ‘S’ as well. After all, the name originates from its founder, the very singular Tim Waterstone… Waterstone.com – simple.
Andy Berry - January 25, 2012 at 1:05 pm
The URL is dead. For me that’s a redundant argument – search rules. A successful PR idea with plenty of earned media to prove it.
QC might have something to say about this!